In pictures shared on social media, a model can be seen posing for an advertisement for a women’s clothing brand at a gurdwara in Pakistan’s Punjab province. Guru Nanak Dev, the founder of Sikhism, is believed to have spent his last days at that site from the year 1521 to 1539. Where is the Gurudwara now?
Uproar over photoshoot of Pakistani model in Kartarpur Sahib
Pakistan Police for a brand of apparel at Gurdwara Darbar Sahib in Kartarpur. After getting the photoshoot done without covering the head. The launched investigation against Pakistani model and apparel brand for hurting religious sentiments of Sikh community. The police started this investigation after an Indian Sikh journalist criticized the photographs. Independent journalist Ravinder Singh mentioned by tweeting. Photos uploaded on social media. He also underlined the disrespect towards the community. Singh also tagged Pakistan Prime Minister Imran Khan in his post.
A spokesperson of Punjab Police made a tweet
After criticism on social media regarding photoshoots. The government of Pakistan Tehreek-e-Insaf Party of Punjab province swung into action. Punjab Chief Minister Usman Buzdar issued a statement saying He has taken cognizance of the incident and ordered an inquiry into the matter. He said that action would be taken against the officials who allowed ‘modeling’ in the gurdwara. He said, ‘Action taken against those responsible after a comprehensive inquiry into the matter. Legal action taken. The investigation done against the management and model of the respective brand. Places of worship of all religions respected equally.
Information Minister Fawad Chaudhry tweeted
The designer and model should apologize to the Sikh community for the photographs. Kartarpur Sahib is a religious symbol. According to a report in the newspaper ‘Dawn’, the pictures of the model shared on the Instagram page of an apparel brand named ‘Mannat Clothing’. But it removed after criticism. The company also apologized for this.
Model blogger Souleha Imtiaz apologized and said
Reacting to the controversy, the ‘Mannat clothing’ brand apologized in a post on Instagram. Denied this posted on his account. The pictures were a part of any photoshoot they did. He said, ‘These pictures provided to us by a third party (blogger). In which our dress worn.’ He said, ‘However, we accept our mistake that we should not have posted this material. We apologize to everyone who has been hurt by this. I had just gone to Kartarpur to learn about the history and learn about the Sikh community. This not done to hurt anyone’s sentiments.
The model has also worked in Bollywood film
Guru Nanak Dev, the founder of Sikhism, believed to have spent his last days at that site from the year 1521 to 1539. Where is the Gurudwara now? This is not the first time that Pakistani models and actresses have faced criticism for doing photo shoots at religious places. Pakistani actress and model Saba Qamar, who acted in the Bollywood film ‘Hindi Medium’. A case of blasphemy registered against him for a photo shoot at the historic Wazir Khan mosque in the old Lahore city.