Existing and new partners are participating in televised sports competitions. And Total TV, Total Publishing and Total Audio are taking advantage of the opportunity Nine’s ecosystem has to offer.

The nine partners for the anticipated original series are Harvey Norman, Telstra, Sportsbet, McDonald’s, Menulog, Stan, Isuzu, and UPI. Nine’s Sports Director of Sales Matt Granger commented. Origin provides marketers with an opportunity to reach an engaging sports audience.

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Most Powerful for Brands on Australia’s Sporting Calendar

The State of Origin series is the most powerful exclusive-reach platform for brands on Australia’s sporting calendar,” said Granger. “In 2022, we see our returning and new partner brand making further investment in Nine’s NRL storytelling ecosystem across Total TV, Total Audio, and Total Publishing.

Nine Heads of Sporting Goods Partnerships

“By taking advantage of our full assets, they can connect their message to a passionate audience when their attention is most important.” said Nine head of sporting content partnerships, Anne Gruber, the three-match State of Origin series this year. Coverage is evolving. And will push the boundaries even further for brands.

“Tonight we’ll launch innovative ‘Look and Feel’ graphics that enable deeper and more sophisticated integrations for our partners,” Gruber said.

Nine viewers can now enjoy four additional streams as well

Now Nine viewers can also enjoy four additional streams that include dedicated coach and player cams with SpiderCam, as well as a new 20-minute breakdown, the 9Now Mini-Match, available for catch-up after the final whistle.

inspired by popular stories

“Building and anticipation for the 2022 series Nine have never been higher. It is fuel by the hugely popular tales of the original podcast, which showcases tales of lovemaking, pain, and triumph from the original greats.” State of Origin I will air tonight exclusively on Channel 9 and 9Now at 7PM AEST.