In 2010, Commissioner Roger Goodell sent a total revenue target of $25 billion by 2027. Five years on from that deadline, how is the league doing?
Through Sportico.com, the NFL’s national revenue for 2021 was $11 billion. It is that part of the money generated by the NFL. Which is shared by 32 franchises. Per team, this works out to $343.75 million each. Three years ago, the league saw $15 billion in total revenue. This includes national revenue and local, unshared revenue generated by each team.
Reports about $11 billion in national revenue
The total number, after the pandemic, is certainly more than $15 billion. Because 31 teams are privately owned. There is no reporting of local revenue – with the exception of the Packers, whose annual reports will be released soon. In fact, there’s a chance that the reported $11 billion in national revenue comes from numbers that would be included in Green Bay’s report.
National revenue increased to $309.2 million from $296 million in the Packers’ annual report a year ago. This translates to a national revenue of $9.894 billion.
The national revenue of packers is closely watched. Because this number is roughly the same for every club and it is the engine that drives the NFL financial machine. The figure stood at $309 million in 2020- local revenue during the COVID-19 affected season was $62 million and in 2019 was $296 million when local revenue was $211 million. After posting a loss of $39 million last year, the Packers are expected to report significant gains for 2021. Operating profit in 2019 was $70 million.
Variation in national revenue distribution is typically less than $150,000
There is a slight increase in national revenue for some clubs. If they feature pre-season games on national radio broadcasts or national TV. It’s a kind of make-good on the lost local revenue for those teams. Because they control those media rights and can generate advertisements from them. Some fans impressing the value of the game. Will skip the local feed for the national feed. The variation in national revenue distribution is generally less than $150,000. And there is a rounding error compared to the overall figure.
The league’s media contract with NBC
The league’s media contracts with Fox, CBS, and NBC equally make up the bulk of the shared revenue. But the teams were hit by huge league sponsorship revenue; According to sponsor tracking firm IEG, it increased by 23%. DraftKings, FanDuel, and Kaiser were added as sportsbook partners in 2021. And the league signed secondary deals with BetMGM, WineBET, Fox Bet, and PointsBet.