In the wake of their recent Italian wedding reportedly sponsored by Dolce & Gabbana-Kourtney Kardashian and Travis Barker, this time Daring’s has managed to work in a little extra brand shillings for fake chicken products.
Honeymooners Kourtney Kardashian on social platforms
The campaign, which started on Tuesday, will continue on the social platform in the coming weeks. The images were shot by renowned photographer Ellen von Unworth at the Chateau Marmont in Los Angeles.
Earned $25.4 million in earned media
The photos – which the brand calls “downright daring” and “saucy” – captured the honeymooners after their Las Vegas getaway and before their more formal wedding in Portofino. According to the New York Times, the latter event generated $25.4 million in earned media for D&G. Though fashion house reps parted hair, calling the brand “hosted” instead of sponsoring the celebrity-studded wedding.
Kardashian’s public interest in plant-based food
For Daring, which has become a grocery store staple in the fiercely competitive meat substitute category. Senior leaders aim to dispel Barker’s vegan lifestyle and Kardashian’s public interest in plant-based food, not to mention the couple’s largely joint social following.
“There was a clear synergy between Daring’s mission and his personal beliefs on plant-based eating and its positive impact on the environment,” Daring’s founder and CEO Ross McKay said in a statement.
A Rockin’ Vegetarian Photoshoot
Daring developed four recipes for the couple to eat during their “epic stay” at the legendary hotel, where photographs of Vaughan Unworth show him various rock stars and Hollywood tropes such as racy lingerie, bubble baths, champagne bottles, and expensive. Surrounded with bling. Recipes are available at Daring’s Online Cookbook.
An investor in Crossroads Kitchen and Monty’s Good Burgers
According to Daring, as far as plant-based bona fides are concerned. Kardashian’s wellness platform Push advocates healthy eating and clean ingredients. Barker, says he hasn’t eaten meat since he was 13. Crossroads is an investor in Kitchen and Monty’s Good Burgers and has emphasized more meat options on its menu. Daring was added to all of Monty’s locations.