We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. It’s become a bit formulaic at this point: When Hailey Bieber does something, it’s only a matter of time before it becomes a widespread trend.
Strawberry Glaze Skin Smoothie Launche
Take her chrome nails, for example, when the model and entrepreneur first started wearing the shimmery style. So nail salons everywhere inevitably couldn’t fix pearlescent powder fast enough. And when Bieber visited L.A. to launch his $20 Strawberry Glaze Skin Smoothie. partnered with grocery hotspot Erewhon, it sold 36,000 units in the first month.
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Viral Peptide Lip Treatment
If you’ve been trying to get your hands on one or many of Rode’s offerings, now is the time to finally make the jump. For the first time ever, the brand is launching a complete collection of all five products from the line that they’ve named The Road Kit. Even today, her Viral Peptide Lip Treatment, in the “Salted Caramel” scent. There’s a waiting list for Bieber’s favorite iteration of a lip gloss balm hybrid. Hailey Bieber plus product/style equals a consumer epidemic.
Peptide Glazing Fluid, Niacinamide
In it, you’ll find Peptide Glazing Fluid, a gel-serum hybrid of niacinamide, peptides, hyaluronic acid, and marula oil. Which will serve as the first skin-softening and hydrating step in your routine. Barrier Restore Cream is a rich but not too rich blend of peptides, squalane, and shea butter. that hydrates, firms, and protects the skin; and for a shiny, plump pout. Three Peptide Lip Treatments Watermelon, Salted Caramel, and Unscented.
The Brand was First Launched in June 2022
This same craze can be applied to her wildly popular skincare line, Rode. When the brand was first launched in June of 2022. So it could barely keep its inventory in stock, with Peptide Glazing Fluid at one point boasting a waiting list of more than 100,000 people. They come packaged in a sleek gray box that you’ll want to keep for storage. Even going so far as to display it on her vanity, Mrs. Bieber certainly knows her aesthetic.
To Celebrate the Exciting Launch
To celebrate the exciting launch, the brand created a star-studded campaign with models Elsa Hosk, Alva Claire, and Alek Wek in raw, fresh-faced Polaroids. With the Rode Kit, you’ll be able to recreate Bieber’s signature “Glazed Donut” look. “The best part is, at the end of everything you just apply gloss from top to bottom,” Bieber says in a video. And, at $95, you can get these products as a bundle instead of buying them separately. Buying will save you $11. But act fast – if history repeats itself, this kit will probably sell out quickly.
