Indian agencies won a total of 10 Metals at the Cannes Lions 2022, including two Grand Prix at the end of the second day
The Cannes Lions International Festival of Creativity 2022
On day 2 of The Cannes Lions International Festival of Creativity 2022, Dentsu Webchatney won the Gold Lion for Vice Media’s The Unfiltered History Tour in the Digital Craft category. This is the fifth medal for the agency this year, which also includes a Grand Prix.
“Tomorrow after the Grand Prix
Gold today comes as further recognition of the quality of the Unfiltered History Tour expedition. It’s a great feeling to win against spectacular campaigns from around the world. While we at Cannes Lions are extremely grateful for the recognition our campaign has received so far,” said Ajay Gehlot, Group Chief Creative Officer India, Dentsu Creative.
Silver Lion in A Industry Craft Category
DDB Mudra Mumbai won Silver Lion in the Industry Craft category for its campaign A Silent Frown for Charlie Chaplin Foundation, while Byju’s also won Silver for Master Zee Campaign under Entertainment Category. At the end of the second day, Indian agencies had won a total of 10 medals, including two Grand Prix at the Cannes Lions 2022.
On the second day, winners were announced in categories such as Design, Industry Craft, Digital Craft, Film Craft, Entertainment, Entertainment Lions for Music, and Entertainment Lions for Sport. Under Design, FCB, Lisbon launched Penguin Books Portuguese (re)constitution campaign won the Grand Prix for There were four Gold Lion, 21 Bronze and 10 Silver winners in the category. For Industry Craft, AMV BBDO, London took home the Grand Prix for Mars Petcare’s Hope Reef campaign.
Grand Prix for Ukraine Campaign
With a bold move to paint the trophy head blue on the stage, Virtue Worldwide, New York began with the Grand Prix for Polycom x UNESCO’s Backup Ukraine campaign under the Digital Craft category. Meanwhile, Serviceplan Germany, Munich won the Grand Prix for The Wish campaign created for the Penny brand.
Miami wins Grand Prix for Resident music video
In the Entertainment category, McCann, Stockholm won the Grand Prix for the Swedish Food Federation’s Eat a Swede campaign, while Doomsday Entertainment, Los Angeles/Sony Music Latin, Miami won the Grand Prix for Resident Music Video, under the Entertainment Lions from Ibeyi. is not characteristic of. for the music category. Finally, R/GA went with a Grand Prix for Nike’s NikeSync campaign under the London Entertainment Lions for Sports category.
India has sent a total of 921 entries to the Cannes Lions Awards this year, while a total of 25,464 entries have come from 87 countries. The Cannes Lions International Festival of Creativity will run until June 24, 2022.