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Aeron A Womenswear Brand Founded By Aztor Aaron And Part Of The Vanguard Group

Aron, a Budapest-based womenswear brand, founded by Ezter Aron and part of the Vanguard Group. Reinventing itself as a responsible luxury knitwear label, launching with its 2022 pre-fall collection.

A new signature at the heart of a new Brand identity

The relaunch follows a strategic restructuring. And along with new packaging, website, design and creativity direction focus, and new price points. Will introduce a new brand identity across all touchpoints, including a new A-shaped logo. At the center of the new brand identity will be a new signature ‘Mimosa Yellow’ colour. Which will chosen to serve as a metaphor for “resilience, sensitivity, and the extension of one’s life,” the brand explained in a press release.

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Steps to reposition as transparent knitwear label

The move to transition from being a transparent knitwear label comes at such a time. When Aaron is looking to “double-down” on the knitwear category. This is a section that describes the company’s most commercially successful category. The rebrand it adds will also provide a “broader market opportunity” for the company to use recent developments in technology to meet its sustainability standards.

Aeron puts spotlight on knitwear after strategic relaunch

It will be showcased alongside the Aeron, which will exclusively made with zero-waste wholegarment technology on Shima Seki Machinery. A core collection of knitted staples includes a new sub-line called ‘Zero’. Technology innovates pieces into a complete, three-dimensional piece. which minimizes waste and uses less energy than conventional systems.

The price tag will be more inclusive of the size range

The ‘Zero’ collection will be a year-round offering with a more accessible price tag and a more inclusive size range. Which will have all the items from XXS to XXL. Highlights will include bralettes, body-con dresses, and flared trousers woven from Ecovro viscose-blend yarn. The pieces will available year-round in cream and black, with new seasonal colors and styles being added: “as the brand evolves.”

Aeron adds affordable zero-waste sub-label ‘Zero’

The addition of ‘Zero’ aims to serve as a “seamless add-on” to Aaron’s seasonal knitted and woven styles, “forming the cornerstone of the modern women’s wardrobe”. The main Aeron line will also enhanced by a new house signature including the A-motif, which will seen in its hardware, fastenings, and patterns.

Objectives of restoring biodiversity through regeneration

To further his commitment to sustainability, Aaron also notes. That it has joined the Carbon Footprint Assessment project to base its business strategy on well-defined outcomes. And it is participating in a local regenerative pilot project aimed at restoring biodiversity through regeneration as its first phase.

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